Endorsement Navigator

Guides endorsement body selection with ranked recommendations

What It Does

Scores your business plan against the evaluation criteria of three UK endorsement bodies. Produces ranked recommendations with body-specific preparation checklists and a UK readiness assessment.

Agent

Kingsley

Compliance Guardian

Category

Support

~4 minutes

Invoke

@endorsement-navigator

The Three Bodies

UKES

UK Endorsing Services

Broad sector coverage, emphasis on innovation and scalability

Innovator International

Technology Focus

Focus on technology and digital businesses

Envestors

Investment-Oriented

Strong emphasis on financial viability and growth potential

How It Works

  1. 1
    Extracts your content — combines business plan sections and applicant profile (if available)
  2. 2
    Scores against each body — evaluates keyword evidence density against each body's specific criteria
  3. 3
    Ranks by score — highest-scoring body is recommended as the best fit
  4. 4
    Assesses UK readiness — checks UK market, regulatory, consumer, and talent references separately
  5. 5
    Generates preparation actions — body-specific checklists prioritised as CRITICAL, IMPORTANT, or REFINE

Evidence Scoring

Each criterion is scored based on keyword evidence density:

LevelScoreWhat It Means
Excellent95High density of relevant keywords across the content
Strong80Good keyword density with broad coverage
Partial55Some relevant keywords found but coverage could be stronger
Weak25No direct keyword matches found for this criterion

Skill Chain

If the top two bodies score within 10 points of each other, the navigator recommends @strategic-alignment-advisor to help make the strategic decision.

Tips

  • Run after completing your BP sections — the navigator needs content to score against
  • Check UK readiness separately — weak UK references is a common rejection reason across all bodies
  • Follow preparation actions — CRITICAL items should be addressed before applying
  • Consider the runner-up — if scores are close, the Strategic Alignment Advisor can help decide

Related

Strategic Alignment Advisor

Impossible Triangle and BMF deep dive

Innovatorly Matrix

The 4F Formula and endorsement body profiles